Perdura Advisory · Take a long view
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PERDURA
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Line drawing of a long winding road running to the horizon beneath a rising sun
Perdura Advisory · Singapore

Take a long view

Perdura advises founders and boards on capital, growth and change across Asia, the Middle East and India. We work on how a business is funded and structured, what makes it credible to serious capital, and how it scales across the region.

Why Perdura

Perdura is led by Sunil Veetil, formerly a Senior Managing Director at HSBC and recently its Head of Sustainable Finance for Asia Pacific. After three decades inside institutional banking across Asia and the Middle East, he advises founders and boards on the capital, governance and growth decisions that shape a company's next phase.

We are an independent advisory firm. We do not manage money, place securities, or take positions, which means the advice you receive is unconflicted and answerable only to you.

30+ years
in banking and finance
19 markets
across Asia, the Middle East and India
US$45bn+
financing originated and led
US$25bn+
assets and liabilities managed
Approach

Most advice optimises for the next round. We optimise for what endures.

Perdura works with companies at the moments that decide their trajectory, a raise, a maturing board, a new market. We sharpen the direction and strengthen what serious capital examines, then stay long enough to see it through.

Capability
Commercial & Strategic Advisory
Helping leadership teams make better decisions before they become financing decisions. We advise on business models, commercial positioning, partnerships and growth.
Capital Strategy & Structuring
Designing capital structures that support long-term growth. We advise on funding, capital structure and financing options aligned to a company's stage, objectives and priorities.
Capital Readiness
Institutional capital rewards preparation. We help companies build the financial narrative, governance, investor materials and decision framework needed to withstand diligence and engage with confidence.
Sustainable Finance & Transition
Where sustainability materially affects access to capital, risk and long-term value, we help companies integrate transition into their financing and commercial positioning, where it creates genuine economic advantage.
Governance & Institutional Credibility
Strong businesses are not always investment-ready. We strengthen governance, reporting and decision-making so companies meet the expectations of institutional investors, lenders and strategic partners.
Growth & Cross-Border Expansion
Growth takes more than market opportunity. We help companies expand across the region with commercial discipline, local insight and practical execution.
Selected Engagements
Client names are kept in confidence.
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Contact

Every company reaches an inflection point. The question is whether you'll be ready when it comes.

Let's start the conversation.

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P
PERDURA
From the Latin perdurare, “to endure.”
Perdura Advisory Pte. Ltd. provides strategic and business advisory services and is not licensed by the Monetary Authority of Singapore. Nothing on this site is an offer, solicitation, or investment advice. See Important Notice.
UEN 202628022E · 160 Robinson Road, #14-04 Singapore Business Federation Centre, Singapore 068914
© 2026 Perdura Advisory Pte Ltd · Singapore
Sunil Veetil, Founder
Sunil Veetil
Managing Partner
LinkedIn ↗

Sunil Veetil spent more than three decades in banking, most of it on the side of the table that decides what institutional capital backs, and on what terms.

As a Senior Managing Director at HSBC and Regional Head of Sustainable Finance for Asia Pacific, he originated and led over US$45bn of financing across 19 markets, including China, India, Australia and ASEAN, with US$19bn for energy transition, much of it alongside multilateral and development finance institutions. Earlier, as head of trade and commodity finance for the Middle East, he managed a US$25bn balance sheet through COVID-19 and prior market cycles.

Sunil also led HSBC's digital payments, liquidity and transaction-banking franchises, in Middle East, South Korea and Indonesia, building cross-border payment and treasury platforms alongside corporates, fintechs and technology partners.

He began in credit at CRISIL, an S&P Global company, and in investment analysis at FedEx. He is a Fellow Chartered Accountant.

He founded Perdura to bring that perspective to founders and boards, before they sit across from the institutions he spent a career inside.